I design intuitive digital experiences that bridge user needs with business goals.
| About
Transforming Ideas
Into Reality
I’m a product designer passionate about turning complex challenges into simple, beautiful experiences.
Over the past 7 years, I’ve partnered with startups and agencies to design products that users love and businesses rely on, from fintech dashboards to healthcare apps.
Outside of work, I run a small design agency where I mentor junior designers and collaborate with cross-functional teams to deliver impactful solutions.
I thrive in environments where design and strategy intersect, and I’m always exploring new ways to balance creativity with data-driven decisions.
When I’m not wireframing or conducting user interviews, you’ll find me experimenting with AI tools or writing for interest.
| Skills
The Things I Do & Skillset in a Nutshell
| About
Professional Experience
JustBrain
Founded JustBrain as a design agency, growing it from a freelance practice to a team of designers and developers dedicated to elevating businesses through strategic design solutions. At JustBrain, I focused on empowering clients, from startups to large enterprises, to achieve market leadership through impactful branding, user-centric website design, and robust product strategies.
My role involved collaborating closely with clients to translate their complex needs into clear design and development roadmaps, ensuring our internal teams delivered cohesive and effective solutions. We partnered with countless businesses, consistently driving positive outcomes and measurable growth through strategic design interventions. Key responsibilities included nurturing client relationships and guiding internal teams to ensure project deliverables exceeded expectations and directly contributed to client business success.
Timeline
Jan 21 - Present
Role
Founder, Creative & Product Lead
Scope
Client Relationship Management
Project Leadership
Strategic Branding and Marketing
Product Strategy
Team Coordination
YouApp
Collaborated closely with stakeholders on product development at YouApp to align product vision with key business objectives. Played a key role in analyzing market trends and user feedback to strategically inform the direction and features of our mobile applications.
Guided the UI/UX team to create intuitive and user-friendly products, ensuring they were both highly functional and engaging. Managed the end-to-end product lifecycle and development team, implementing agile methodologies to foster enhanced collaboration, improve team efficiency, and uphold the highest standards of product quality and innovation.
Timeline
Feb 23 - Sep 23
Role
Head of Product
Scope
Stake-holder Management
Product Lifecycle Management
Strategic Planning
Agile & Scrum Methodologies
User Experience (UX) Design
Fatfish Group (ASEAN Fintech Group)
As Product Design Lead at ASEAN Fintech Group, I focused on driving product strategy and enhancing user experiences across a diverse fintech portfolio. This role involved deep collaboration with stakeholders to continuously refine products in response to evolving market demands within the fast-paced fintech industry.
Spearheaded design and user experience initiatives that measurably improved interface usability and boosted customer engagement, contributing significantly to platform growth. This experience deepened my expertise in crafting user-centered design solutions within the financial technology sector and strengthened my product management skills.
Timeline
Aug 21 - Feb 23
Role
Product/Creative Design Lead
Scope
Product Design and Development
Stakeholder Engagement
Strategic Planning
User Experience Enhancement
Market Research and Analysis
Cross-Functional Team Leadership
GBCI Ventures
As a User Experience Designer at GBCI Ventures, I played a key role in conducting UX research and designing the ‘Fincy’ application, a versatile financial tool.
My focus was on enhancing user interfaces and improving the overall user experience to ensure ‘Fincy’ was both visually appealing and highly intuitive to use. Collaborated closely with cross-functional teams to integrate user feedback into design iterations and implement changes that directly addressed user needs, demonstrably boosting user satisfaction and engagement with the application.
Timeline
Feb 20 - Aug 21
Role
User Experience Designer
Scope
User Interface Design
User Experience Research & Optimisation
Collaboration with Chinese Tech Teams
Prototyping and Testing
Stakeholder Communication
| Testimonials
| FAQ
Frequently Asked Questions
How do you balance creativity with practical product development?
What types of projects are you most excited to work on?
What makes you unique as a product designer?
What's your approach to team management and leadership?
How do you stay current with industry trends and technologies?
| Contact
